Conversion Optimisation Specialist – Auckland

  • Company:
    New Zealand Herald
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    2 days ago
  • Category:

As a Conversion Optimization Specialist at NZME, you will be responsible for managing, testing and implementing conversion points in the New Zealand Herald digital subscriber sales funnel. 


  • Define the strategy and execute A/B tests to help deliver our Digital subscriptions roadmap, and continually measure the performance
  • Manage key conversion points in the marketing funnel to drive registered users and subscribers of
  • Manage and optimize subscription check out flow, website calls-to-action (CTAs), and lead-generating forms
  • Collaborate with teams responsible for email, social media, to optimize each conversion path
  • Understand the data and user behaviour
  • Analyse and provide results to key business partners
  • You will be revenue-focused and think audience first, using analytics and research to understand our audience. You will have a BA/BS or equivalent working experience and experience with web analytics, A/B testing, and inbound marketing tactics. Experience with the Google Analytics is a must and Google Optimize or related technology (such as Optimizely)is essential.


  • Tertiary qualified – statistics, applied mathematics, computer or data science. 
  • 2+ years of CRO experience preferred. 
  • Experience with AB and MV Testing tools and principles in a business setting. 
  • A critical thinker with an analytical and curious mind-set with the ability to understand and optimize customer behaviour.
  • Team player with a sense of humour and a positive attitude.
  • You’ll be an effective communicator and will keep managers and colleagues updated on all tests.
  • Knowledge of agile working principles will be advantageous.
  • In return NZME offer an organisation with a culture second to none; we tell it like it is, challenge the status quo, constantly look to innovate and want some fun along the way. We encourage diversity & inclusion, growth & development and reward & recognition in our biggest asset, our staff. Take the step your career needs and apply now via CV and cover letter highlighting why you should be at the top of our candidate list.

    To be considered for this role, you should be a NZ resident or citizen or have full time work rights.