Creative Content Manager

  • Company:
    Pernod Ricard España SA
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    20 hours ago
  • Category:

CONTEXT AROUND THE JOB

In today’s world, our markets are increasingly more fragmented, and our consumers more demanding. We need to transform our Marketing to collectively improve our operational effectiveness, while we engage our consumers more deeply with the development of quicker and more impactful innovation, the activation of sharper digital plans, and the creation of breakthrough and award-winning brand and product storytelling.

This requires a strong consumer centric approach, with a deeper knowledge of local consumer insights and cultural trends, so our communications can resonate more deeply. For this reason, two new Brand Company Functions are being created, located in “Drive markets” (markets representative of a strategic consumer archetype for the brand), to ensure the development of exceptional brand and product communications: “Creative Content Managers” (content development) and “Market Activation Managers” (markets coordination and broadcast).

JOB PURPOSE

  • Develop superior creative content for Japan
  • Enhance consumer centricity fueling creative development with strong cultural insights gathered locally
  • Ensure global brand consistency and adhere to high brand standards & guidelines

ACCOUNTABILITIES

Collect brand strategy and guidelines for creative content development from central Chivas Team in Chivas Brothers Gather requirements from Chivas Brothers and PR Japan regarding creative content needs and local consumer insights Develop local creative assets based on global brand strategy and global big idea / CEP (Consumer Engagement Platform). Those assets can include:

  • Local ATL Campaign (all media)
  • Key digital assets
  • Strategic Limited editions (i.e. directly related to the Brand’s big idea) and related asset, e.g. Balmain
  • Chivas initiatives such as the Chivas Venture, Manchester United FC/Football platforms and relevant cultural partnerships (where applicable)

Share creative brief guidelines with local marketing teams for other creative assets (e.g.: BTL, L3F) Manage relationship with creative agencies and partners (incl. cost control): global agency and/or its local affiliate, local specialist agencies, local contact of global partner or local partners, etc. Liaise back with Chivas Team in Chivas Brothers to ensure developments are on-brand and on-strategy Share content created with local market for broadcast Ensure all content created abides by the Responsible Marketing guidelines and local legal practices.

JOB REQUIREMENT

Academic & Professional experience required

  • Graduate Degree with marketing or business management
  • Professional experience (min 10 years)
  • Strong experience in developing global and/or local creative campaigns
  • Preferable if previous experience in (or at least a solid understanding of) global brands and street brands spanning sport, music and fashion
  • Successful creative execution track record preferably lifestyle or luxury brands
  • Strong experience in leading creative development with multiple stakeholders, including agencies
  • English & Japanese fluent proficiency

Marketing functional skillset

  • Creativity (Leading edge)
  • Insights into Action (Leading edge)
  • Digital Acumen (Leading edge)
  • Project Management (Mastery)
  • Influencing & Partnering (Mastery)
  • Brand portfolio & strategy (Mastery)

Leadership Attributes & Competencies

The 9 competencies in bold below are mission critical for this role to drive Pernod Ricard’s marketing transformation. Recommendation is that a candidate to be retained for this position should rate at least “Capable” on 6 of these 9 capabilities. A professional development plan will be required for all other 3 capabilities to increase the level of proficiency.

  • Courage (in the Bold & Agile attribute)
  • Nimble learning (in the Bold and Agile attribute)
  • Customer Focus (in the Consumer centric attribute)
  • Cultivates Innovation (in the Consumer centric attribute)
  • Tech Savvy (in the Consumer centric attribute)
  • Drives results (in the Deliver through collaboration attribute)
  • Collaborates (in the Deliver through collaboration attribute)
  • Plans and aligns (in the Deliver through collaboration attribute)
  • Instills trust (in the Open & Authentic attribute)

Other features

  • Local contract

Job Posting End Date:

Target Hire Date:

2021-01-01-08:00

Target End Date:

Posted 30+ Days Ago

Full time

JR-010521

About Us

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,448 million in FY20.

Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines.

Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders.

The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics, as illustrated by the 2030 Sustainability and Responsibility roadmap supporting the United Nations Sustainable Development Goals (SDGs), “Good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis.

Pernod Ricard is also a United Nation’s Global Compact LEAD company.