Digital Producer (Part-time) (Contract)

  • Company:
    AbbVie
  • Location:
  • Salary:
    negotiable / Monthly
  • Job type:
    Full-Time
  • Posted:
    4 hours ago
  • Category:
    General

Digital Producer (Part-time) (Contract)

**New Zealand, Auckland Region, Auckland**

Marketing

Requisition #2001945

**The Company:**

AbbVie (NYSE:ABBV) is a global, research-based biopharmaceutical company formed in 2013 following separation from Abbott. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to develop and market advanced therapies that address some of the world’s most complex and serious diseases. AbbVie employs approximately 25,000 people worldwide and markets medicines in more than 170 countries.

**Summary of Job Description:**

The Digital Producer role within AbbVie is an exciting opportunity that is perfect for an ambitious, proactive go-getter who is ready to take on more responsibility and isn’t afraid to wear ‘multiple hats’. The role will see you working alongside cross functional commercial teams in the organization building solid relationships to shape solutions and support the multichannel roadmap aligned with AbbVie’s digital transformation journey. We’re looking for someone who can work autonomously as well as part of the wider cross-functional team, playing a key support role to the brand teams aiding implementation of digital campaigns and projects along with maintenance of our customer self-service website and marketing automation platform on the Salesforce Marketing Cloud (SFMC).

In summary this role will:

+ Assist/support brand teams create & execute their digital campaigns on time, on budget and to a high standard

+ Provide digital expertise regarding day-day work on the AEM and SFMC platforms

+ Recommend best practices and drive efficiencies in cost and process

+ Provide technical expertise and be able to talk tech as well as translate to non-tech team members

+ Partner with the Multichannel and Business technology solutions (BTS) teams to ensure alignment to local and global strategic vision

+ Collaborate with brand teams on content creation and implementation on key AbbVie platforms (i.e. including AEM, SFMC, On24)

+ Collaborative with 3rd party agencies/vendors to deliver digital campaigns according to agreed project specifications and estimates

+ Provide regular update reports to client stakeholders as well as internal senior management

+ Accountable and owner of Quality Control / Quality Assurance process

+ Autonomously plan resourcing (using both internal and external sources)

**Major Responsibilities:**

+ Content preparation, creation and implementation in line with brand team needs and corporate reputation goals

+ eDM/website content release planning

+ Subject matter expert to the commercial business, IT, 3rd party outsource development teams which includes preparing briefs, cost estimations, project timelines and statements of work

+ Gain a strong knowledge and become champion of AbbVie’s marketing automation and web platforms SFMC & AEM

+ Work with marketing teams to rollout webinar content on AbbVie remote engagement platforms

+ Build and manage customer journeys in SFMC

+ Produce and implement designs for web, mobile, banners, eDMs and social media assets, adhering to brand guidelines as part of a multi-channel approach.

+ Proactively monitor digital campaigns and identify maintenance/quality improvements

+ Monitor and report on Google Analytics metrics

+ Identify any risks or issues, implement mitigation plans where possible and/or resolve in a timely manner

+ QA solutions in testing environments to ensure quality and customer experience is high

+ Work with multichannel team to ensure all stakeholders are updated on the delivery of digital campaigns

+ Stakeholder Management (internal stakeholders from local and global offices & external 3rd party agencies) and ensure all members are on board with delegated tasks

+ Manage various projects of varying complexity and budgets simultaneously

+ Test and review the output of projects for quality assurance and user experience

Education/Experience/Skills Required:

+ Experience with the Salesforce Marketing Cloud platform including journey and audience builder

+ Experience with HTML, CSS and building EDMs

+ Knowledge and understanding of Javascript/jQuery

+ CMS experience across AEM and WordPress essential

+ Understanding of SEO and Google Analytics

+ Experience in designing across multiple digital channels including websites, eDMs, and social media.

+ Good knowledge and understanding of social media marketing.

+ Excellent organisation and time management skills

+ Excellent stakeholder management skills

+ Ability to translate technical information to non-tech people

+ Excellent written and verbal communication skills

+ Ability to work in a fast paced changing environment

+ Ability to work independently and as part of a broader team

+ Manage deadlines and time estimates

+ Web analytics and site reporting skills that drive insights and recommendations

+ A passion for innovative digital solutions

+ Attention to detail and pro-active in fixing things that aren’t right

+ Problem solving skills

+ Skilled in Adobe CC Suite (Photoshop, InDesign, Illustrator)

+ Be technically minded, and able to think pragmatically and resolve issues

Additional Information

+ **Travel: Yes, 10 % of the Time**

+ **Job Type: Temporary Work**

+ **Schedule: Part-time**

+ **Job Level Code: IC**