Frontline Marketing Manager – New Zealand

  • Company:
    The Coca-Cola Company
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    4 days ago
  • Category:

Are you driven to lead some of the biggest local brands in our New Zealand portfolio as we reach more consumers and fulfil our purpose to ‘refresh the world, make a difference’?

We are recruiting a Frontline Marketing Manager, New Zealand, on a permanent basis to manage a specific portfolio of brands including but not limited to Deep Spring, L&P, Pump, Pumped and Baker Halls.

In this position you would:

+ Lead development of annual and multi-year brand growth strategies and business plans for a specified portfolio of brands in New Zealand to deliver against overall brand vision, business objectives and financial targets.

+ Recommend and deliver a rolling 18-month New Zealand calendar

+ Identify new volume and profit growth areas across the full OBPPC spectrum. Assess attractive local consumer opportunities that are currently untapped by the Company by leveraging consumer research, collaborating with functional experts and strong analytics in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).

+ Partners with internal (e.g. R&D, Supply Chain, Commercial) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives

+ Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions

+ Provides leadership, clear direction to direct reports and external agencies to achieve the business goals.

+ Influences and collaborates with key bottling partners to ensure plans are aligned and executed to best in class levels.

Experience required:

+ Min 10+ years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal.

+ Proven experience in relationship management, brand development, strategic planning and execution, management of marketing communications, segmentation, project management and research.

+ Experience developing and managing budgets.

+ Senior level experience in a complex organisation


Business Insights; Leadership; Results-Oriented; Influencing Decisions; Sales Forecasting; Account Management; Communication; Customer Relationship Management (CRM); Customer Service Management; Business Development; Marketing; Negotiation

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.