Senior Brand Manager-Operations

  • Company:
    The Coca-Cola Company
  • Location:
  • Salary:
    negotiable / Monthly
  • Job type:
    Full-Time
  • Posted:
    5 hours ago
  • Category:
    General

Coca-Cola Oceania provides marketing and technical services on behalf of The Coca-Cola Company in Australia, New Zealand and across the South Pacific. We work closely with our bottling partners to bring more than 25 brands to the region.

A career at Coca-Cola South Oceania is truly a one-of-a-kind experience. It’s more than working for the global beverage leader; it’s an opportunity to be a part of something that impacts the world. From our product portfolio to the planet itself, we offer you not only the chance to build a successful career — we offer you an opportunity to make a difference in the world.As a global icon and keeper of the world’s most valuable brand, our boundless opportunities attract the very best experienced professionals, like you. Now more than ever is the time to become part of Coca-Cola South Pacific.We are looking for a Senior Brand Manager who will be working on some of NZ’s biggest FMCG brands, responsible for building a compelling 12-18 month marketing calendar including consumer ATL communications, BTL consumer programs (non customer specific) and innovation streams to drive growth. They will also influence and engage agencies and bottling partners to ensure outstanding in market execution of plans.

Key responsibilities:

+ 1) Execution of marketing calendar including deployment of total DME and marketing program delivery against annual plan for assigned brand portfolios

+ Management of annual calendar and Total Brand DME and monthly adjustments (as part of cycle planning process)

+ Execution of the marketing calendar; ATL paid media, roll out of creative for NZ, experiential, national promotions, launch of innovation

+ Execution accountability end to end from the point of handover from BU Mktg thru until program post launch review (PLR). Specifically:

+ IMC: Execution of IMC toolkit as provided by Business Unit Marketing including full management of NZ media process from Au comms architecture including full management of media buying, development & execution of consumer BTL programs

+ Packaging: packaging graphics artwork roll-out working with packaging company and packaging project manager

+ Innovation/NPD: full liaison with NPD project managers and Business Unit stakeholders (Brand and technical) including management of timeline, packaging, , forecasting, and value chain creation as part of the stage and gate process for NZ market execution of final product bundle – including any local market pack-price/OBPPC adjustments (supported by commercial team)

+ Commercial/OBPPC: Accountable for sell-in including conference, key mktg point person into cycle planning process, execution of OBPPC solutions with commercial manager

+ 2)​ Stakeholder and Relationship Management – Develop and maintain strong constructive working relationships with multiple internal and external partners

+ Build and maintain strong relationships with Business Unit marketing team to ensure optimised plans for NZ execution to required timelines

+ Inspiring, engaging & aligning Senior leadership and customer teams around marketing programs including campaigns and innovation through cycle planning process (Sales/Mkting meeting, Cycle planning forums etc)

+ Inspiring, engaging & aligning of Annual brand plans to Senior Sales and customer teams

+ Accountable for communication of program materials and updates across the system

+ Lead multiple agencies to execute best in class programs

Development and briefing of media implementation brief utilising BU media strategy for NZ market and full media plan management including Media spend and monitoring of campaign with media agency/ media audit agency

+ Working with local creative agency to adapt BU/Global creative, as well as development of bespoke elements for NZ mkt where required.

+ 3. Budget and metric management – financial knowledge, metric and budget tracking

+ Accountable for TOTAL brand DME and budget management against assigned portfolio

+ Responsible for providing PLR, performance information & metrics on key programs

Qualifications/Skills:

+ 6 – 8 years marketing experience predominantly in executing marketing plans

+ Prefer some experience in sales, category or shopper management experience

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.

Curious

Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.

Empowered

Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.

Inclusive

Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn’t enough. We need genius.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.​