Senior Manager, Education and Advertising

  • Company:
    Govt NZ Jobs
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    2 weeks ago
  • Category:
    Govt Jobs
  • Job Type:
  • Category: Communications
  • Location: Wellington
  • Date Advertised: 27-FEB-20
  • Job Reference: NZTA/1447312
  • Job Title: Senior Manager, Education and Advertising
  • Business Unit:
  • Division:
  • Summary:
  • Make a difference to the lives of New Zealanders
  • Positively influence behaviour to help make New Zealand’s land transport system safer
  • Bring your passion for people, safety and behaviour change to our high performing team
  • Unique Senior Management opportunity

About us | Ko wai mātou

Waka Kotahi NZ Transport Agency partners with others to deliver safe, easy and connected journeys that help improve the lives of New Zealanders and help our businesses thrive. Our work at Waka Kotahi connects people and communities, keeps people safe and well, and supports New Zealand’s prosperity. Our success depends on the people who choose to make this a great place to work and make a difference for New Zealand.

The Engagement and Partnerships Group supports the success of Waka Kotahi by strengthening relationships with our central and local government partners, communities and industry. We do this by telling great stories about the work Waka Kotahi does. Our exciting and diverse work spans a range of partners and stakeholders – we support Ministers, coordinate collaboration across central government, lead constant dialogue with our local government partners, and engage directly with the New Zealand public.

The opportunity | Te whiwhinga mahi

At Waka Kotahi, safety is our top priority. It is unacceptable for anyone to be killed or seriously injured while travelling or working on the land transport system.

As our Senior Manager, Education and Advertising, you will help to promote improved safety outcomes by leading a team that designs and delivers education and advertising campaigns that influence and incentivise desired actions and behaviours in New Zealand’s land transport system.

Our education and advertising programme is funded by the National Land Transport Fund. For the current three-year period from July 2018 – June 2021, the programme has $89.9 million in funding. The programme is aligned to priority actions in the Government’s Road to Zero action plan. It also supports the regulatory function of Waka Kotahi and NZ Police enforcement.

Our education and advertising team is the business owner of the guidance for best practice road safety advertising and road safety education in schools and in the community. This guidance sets the benchmark for Approved Organisation eligibility for road safety promotion funding administered via the National Land Transport Programme.

We work in conjunction with other parts of Waka Kotahi and the road safety sector to coordinate activity and to support key safety messages. The programme uses a combination of qualitative research, customer insights and service design principles to deliver behaviour change programmes.

About you | Ko koe tēnei

As well as your leadership attributes, you will need to bring your ‘know how’:

  • Demonstrated senior leadership experience within a large complex organization
  • An understanding of the development, design and delivery of education and advertising programmes; marketing expertise desirable
  • Proven experience in leading, influencing and building credibility across a range of internal and external stakeholders
  • Proven experience managing within a political environment
  • Understanding of transport sector policies and processes is preferred
  • Tertiary qualifications at preferably post graduate level in a related discipline or equivalent experience

Applications close | Rā katingaSunday the 15th of March 2020

For a copy of the position description:

For further information, email:

To be considered for this position you must have a legal right to live and work in New Zealand.

NZ Transport Agency is an equal opportunity employer (EOE). At the Agency we recognise the importance of diversity and inclusion and are committed to providing a working environment that embraces these values. Please let us know if you need any support or have any access requirements that will help you through the recruitment process.