- Responsible for all students’ outreach activities.- Creating Exclusive Alliance Partners (EAP) in key locations.- Conducting direct marketing events and activities to generate a physical database of prospects- To coordinate with the Digital team and call centre team for database generation and conversions- Annual admission target and budget allocation planning.- Overall coordination & control of all marketing activities towards Business Development for corporates and Market Response.- Evolve and implement a marketing plan to tap new markets.- Liaison with business associates, coaching classes, school principal.- Any other related work assigned from time to time by the management.