The California Walnut Commission (CWC) , headquartered in Folsom, California, has conducted marketing activities on behalf of the California Walnut Industry in the United Kingdom since 2017 and have recently added the Nordic Region to its program. In order to increase awareness and utilization of walnuts by commercial users as well as consumers, an assortment of promotional and educational programs must be designed, implemented, and evaluated. The CWC has utilized a Trade Representative/Marketing Services Agency to represent its interest among British importers and retailers for the purpose of maintaining a close working relationship with all levels of the trade, including, but not limited to, the food processing industry (bakers, confectioners, etc.), importers, wholesalers, distributors, retailers, HRI, culinary institutions, and other organizations involved in the channels of commerce, vis-à-vis, walnuts from California. The main focus for theprogram will be in the UK; however, reta...