The Digital Marketing Analyst (Fundraising) supports Room to Read’s digital marketing and online fundraising by ensuring data is accurate, accessible, and actionable. This role focuses on tracking performance across digital channels, maintaining data integrity across platforms, and translating data into clear insights that help improve campaign effectiveness and donor engagement.
Working closely with Marketing and Communications, Global Business Operations, and IT, the Analyst plays a key role in strengthening reporting, improving tracking, and supporting data-informed decision-making across digital fundraising activities.