The Advanced Analytics team within Consumer Strategy are at the forefront of understanding consumers and creating actionable insight about their behaviours, attitudes and needs. This consumer intelligence helps deliver a better experience and service to consumers and improves marketing performance. We have a considerable team with a variety of specialist skills including analytics, research, insight consultancy and econometrics and have a very extensive and deep stakeholder base across 30+ areas of Sky, covering every subject – from market & prospect headroom through to customer retention and everything in between!
The Advanced Analytics team within Consumer Strategy are at the forefront of understanding consumers and creating actionable insight about their behaviours, attitudes and needs. This consumer intelligence helps deliver a better experience and service to consumers and improves marketing performance. We have a considerable ...