Amazon's Global International Shopping team is seeking an App Marketing Lead to drive paid app marketing, app installs, and engagement across 200+ countries. This role covers three business lines: Amazon Bazaar, Amazon Exports, and Amazon Prime International.

Key Responsibilities

Own and drive paid app marketing strategies to grow app installs and engagement, collaborating with partner teams to launch integrated cross-funnel campaigns

Develop marketing investment frameworks, customer segmentation, positioning, and competitive differentiation

Define paid app and App Store marketing channel strategies within SVP-level Go-To-Market (GTM) plans for new programs and features

Build and maintain detailed paid marketing playbooks and experimentation plans aligned with product roadmaps

Set up reporting mechanisms to communicate performance and manage marketing P&L for Amazon Bazaar, Amazon Exports, and Amazon Prime International

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