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Mahindra & Mahindra Ltd Responsibilities & Key Deliverables
ASMJob Title – Manager – Area Sales managerKey Responsibilities – Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail)Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for 'N' Month.Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.sDigital Conversion - Ensure adoption of digital tools: Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximize CVR.Ensure adequacy and quality of Digital enga...