We are seeking a highly strategic, data‑driven Assistant Manager of Digital Performance Marketing to lead the customer acquisition and retention roadmap for pedroshoes.com. This leadership role goes beyond daily channel management; you will own the overarching performance media mix, forecast multi‑channel budgets, and architect data solutions to drive sustainable business growth. You will guide junior team members and partner closely with cross‑functional teams to ensure digital advertising efforts seamlessly intersect with our commercial, UX, and brand objectives.
Full‑Time
RESPONSIBILITES Strategic Planning & Media Mix Ownership
Develop, own, and execute the comprehensive full‑funnel performance marketing strategy across Meta, Google Ads (SEM, Display, Performance Max), TikTok, and emerging channels.
Define target KPIs (Blended ROAS, CAC, LTV) and translate business goals into actionable media plans.
Budget & Forecasting
Own the multi‑channel digital marketing budge...