Responsibilities

• Collaborating with the R&D and operations teams to conceptualize and create new products or improve existing ones. This involves conducting market research, understanding consumer needs and preferences, and analyzing competitors' products.
• Driving brand marketing plans and campaigns to ensure brand/product range go-to-market strategies are successfully executed, working across internal departments and external agencies with guidance from the GPM.
• Implementing and supporting product launches, which may involve coordinating with various departments and agencies such as sales, manufacturing, and supply chain to ensure a successful introduction of the product to the market.
• Participate actively in the annual brand plan.
• Assisting in developing and managing budgets related to product development, marketing, and other associated activities.
• Assisting in setting competitive pricing for the products based ...