Assistant Vice President, CCPF - Personal Financing MY (Product Manager)

Undertake the life‑cycle function of Personal Financing products from planning, forecasting, development and marketing with the objective of maximizing the revenue, market share and profit margins.

Key Responsibilities

• Develop new or variations of Personal Financing products and obtain product proposal approvals.
• Introduce and market new or variation products in collaboration with Sales and Consumer Marketing.
• Work with CBPA on product pricing/sales strategy to ensure product profitability.
• Conduct market research and analysis on customer segments, product proposition and competitor analysis.
• Develop and update product documentation (application form, product disclosure sheet, terms & conditions, sales call scripts, marketing collateral).
• Identify and execute revenue uplift activities with sales channel leads (e.g., sales cha...