The Associate Retail Activation Manager is responsible for supporting the planning and execution of retail and trade activation initiatives across General Trade channels. The role focuses on driving strong in-store execution, improving product visibility and availability, and ensuring effective rollout of channel programs aligned with commercial objectives.

This role will work closely with Sales, Marketing, distributors, and third-party partners to ensure timely and consistent execution across assigned territories.

Key Responsibilities

Trade Activation & Field Execution

• Support the development and implementation of General Trade activation programs and channel initiatives
• Coordinate execution of trade promotions, merchandising activities, and in-store campaigns
• Ensure timely deployment of POSM materials, trade kits, and activation requirements
• Conduct regular trade checks and field visits to monitor execution...