Role Purpose

Provide strategic and financial business partnering to the VP Marketing (CMO), ensuring alignment between commercial strategy, investment decisions, and financial outcomes. The role leads financial governance for Brand Marketing, supports portfolio and media investment decisions, and integrates insights into actionable recommendations that drive sustainable brand growth.

Key Responsibilities

• Act as a strategic and financial partner to the VP Marketing (CMO), supporting commercial strategy, insights generation, and budget control.
• Monitor and analyze brand financial performance, identifying value drivers and growth opportunities.
• Manage and control the marketing and media budget, ensuring effective allocation and follow-up in close coordination with Brand and Media teams.
• Lead post-mortem analysis of initiatives and business cases, driving continuous improvement in investment decisions.
• Provide ...