*Please note this role would be for Softsens Division.
Key Responsibilities:
Brand Activation
- Plan and execute brand activation campaigns (BTL activities, in-store promotions, events, trade activations)
- Collaborate with sales, marketing, and external agencies for seamless campaign execution
- Ensure brand consistency and visibility across all touchpoints
- Monitor and evaluate campaign effectiveness and ROI
- Support new product launches through impactful activation strategies
- Manage vendors and agencies, including negotiations and execution timelines
Training & Capability Building
- Design and deliver product and brand training programs for sales teams, promoters, and distributors
- Conduct on-ground training sessions during activations to ensure correct brand messaging
- Develop training materials, presentations, and toolkits
- Assess training effectiveness and identify skill gaps for continuous improvement