Key Result Areas : Create a brand activation plan- Customer Connect & On ground Build and maintain a calendar of brand activation events for the team Create campaigns, sales offerings & local events Analyze the success of previous campaigns New Store launch pre , post & sustain phases Budget planning & vendor Management Provide direction & plans to Regional Teams Requirements KPIs : No. of customer connect program new customer acquisition ROI on events in terms of sales Campaigns spends Vs Sales Offer Increase in ABV & redemption percentage New store launch budget sales target vs achievement

5-10 years
KPI’s : No. of customer connect program – new customer acquisition ROI on events in terms of sales Campaigns – spends Vs Sales Offer – Increase in ABV & redemption percentage New store launch – budget sales target vs achievement