Job Description – Manager BTL, Trade Marketing & Brand Activations
Position
Manager – BTL, Trade Marketing & Brand Activations
Location
Delhi NCR
Industry
Consumer Durables
Experience
7–12 Years
Qualification
MBA from Tier 1 / Tier 2 Institute preferred
About the Role
We are looking for a highly execution-focused and strategic professional for the role of Manager – BTL, Trade Marketing & Brand Activations for a leading consumer durables brand. This is a Headquarter-based leadership role responsible for driving end-to-end trade marketing, retail marketing, BTL campaigns, and brand activation initiatives across regions.
The role will lead planning, execution, visibility enhancement, new product launches, in-shop branding, merchandising standards, and market activation programs to strengthen brand presence and drive sales growth.
All Trade Marketing Managers across regions will report into this role.
The ideal candidate should possess strong ex...