GENERAL FUNCTION :

• Provides administrative as well as technical assistance to the line manager on all marketing activities. She assists in the formulation of marketing plans, budgets and product development and coordinates their actual implementation.
• Analyzes brand performances based on a set criteria through regular monitoring of sales and financial reports, market research and field observation. Submits reports and recommendations thereto.

DUTIES AND RESPONSIBILITIES

• Assists in the preparation and formulation of marketing plans, institutional sales support plans, sales forecasts and budgets of assigned brands/product lines.
• Coordinates the implementation of brand/product development, advertising and promotional activities with concerned parties such as : research and development, manufacturing, sales, advertising and merchandising agencies.
• Monitors the progress and results of marketin...