Experience Range:

8 - 12 Years

Responsibilities
Knowledge Assimilation:
- Continuous immersion with customer and channel to bring about insights and counter measures for the smooth functioning of the brand.
- Unearth insights from primary & secondary research and be the voice of consumer logic.
- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

Strategy Development:
- Collaborating with creative/advertising / Market research agencies to create communication strategy and define brand positioning & creation of brand voice
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Driving Thought leadership through driving key innovations on Brand Roadmap
- Create the marketing calendar; devise and execute monthly and quarterly marketing plans across offline and online media to meet the desired communication objectives
- Own and drive brand partnerships, handle strategic and day-to-day brand development projects
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