Brand Manager Digital (m/f/x)

Location: Munich

Contract: Full-time / Permanent

Reporting to: Head of Marketing

The Opportunity

As a Brand Manager Digital, you will play a pivotal role in shaping the success of our flu and travel vaccine portfolio. You will design and execute data‑driven, multi‑channel marketing strategies that deliver relevant, high‑quality content to healthcare professionals and key stakeholders. By optimizing the customer journey and ensuring seamless touchpoints, you will strengthen engagement, elevate customer experience, and contribute directly to commercial impact.

In this role, you will act as a digital and innovation ambassador—driving new ways of working, inspiring digital adoption (especially within the field force), and continuously improving execution excellence. You will work closely with cross‑functional partners to align digital initiatives with broader brand objectives while su...