You'll be our:

Brand Manager
You'll be based at : Bangalore (IBC Knowledge Park)
You'll be aligned with : Brand Lead
You'll be joining our : Brand Marketing Team

What you'll do at Ather:
Brand strategy & positioning
Define and maintain the unique value proposition for the product line, ensuring alignment with the Mother Brand identity while staying relevant to market trends.
Conceptualize and execute thematic brand campaigns to strengthen brand positioning, salience & aspiration
Oversee the creation of brand assets (films, key visuals, social content, point-of-sale-materials) & on ground execution of campaigns.
Ensure a seamless brand experience from website to the experience centres.
Manage brand alliances & associations
Go-to-Market (GTM) planning
Lead the launch of new models end-to-end, including pricing strategy and integrated marketing campaigns.
Translate technical product features into compelling, human-centric brand stories...