This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

• Role Overview
• This role is responsible for leading all above‑the‑line (ATL) brand communication, media planning and execution, annual media partnerships, and creative services for FIL and MMF.
• This role acts as the central authority for mass‑reach brand communication, ensuring that all high‑visibility initiatives reflect a consistent, credible, and long‑term brand identity. It combines strategic judgement, execution discipline, and creative stewardship, working closely with media agencies, creative partners, and internal stakeholders.
• The role requires maturity, brand sensitivity, and strong agency‑handling capability, as decisions made here directly impact...