Brand building and communication: Formulate and implement brand strategies, shape and maintain brand images, explore and disseminate brand stories, and enhance the brand's popularity, reputation and influence in overseas fields.
Key Responsibilities - Social media operation: Proficient in the operation of mainstream social media platforms both at home and abroad, formulate and implement strategies, create and publish high-quality content, monitor and analyze data, and increase the number and activity of fans.
- Event planning and execution: Based on business and market demands, plan and organize online and offline events, be responsible for the full-process management of the events, and integrate resources to ensure the success of the events.
- Copywriting creation: Based on different channel audiences, create high-quality copywriting to accurately convey business information and brand value, and regularly optimize and update the copywriting cont...