Run Ziina’s social like a core brand channel: bring the strategy to life across Instagram, TikTok, and LinkedIn in close collaboration with the brand and creative lead
Translate brand positioning, launches, and campaigns into platform-native storytelling that feels timely, culturally fluent, and unmistakably Ziina
Operate with a publisher mindset: plan the content calendar, keep it on track, and ship consistently with strong taste and timing
Be chronically online (in the right way): spot trends and cultural moments early, decide what Ziina should participate in, and move fast without forcing it
Turn cultural insights into content direction: formats to test, series to build, angles to explore, and storylines that can scale
Create and edit lo‑fi content when needed (phone shooting + CapCut), and know when to elevate to higher production
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