Brand Strategy Manager | Retail
Makati | On-site | Monday to Friday
Job Summary
We are seeking a dynamic Brand Strategy Manager to lead brand-building efforts and strengthen the company’s competitive position in the market. The role focuses on developing innovative marketing strategies, managing brand campaigns, and driving customer engagement to support business expansion.
Key Responsibilities
- Develop long-term brand strategies and marketing initiatives aligned with company objectives
- Lead the execution of integrated marketing campaigns across various channels
- Ensure brand consistency in messaging, visuals, and customer experience
- Monitor market trends, customer insights, and competitor activities for strategic planning
- Oversee promotional campaigns, product launches, and brand events
- Collaborate with internal departments to achieve brand and sales objectives