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🥝 Branding Lead

OSL | singapore, Singapore | Posted June 23, 2026

Job Description

We are seeking a Branding Lead to drive the development and execution of the company’s brand strategy across key markets. This role will focus on building brand awareness, shaping go-to-market (GTM) strategies, increasing brand exposure, and supporting sustainable growth initiatives. The ideal candidate brings a strong mix of strategic thinking and hands‑on execution, with proven experience in scaling brand presence in fast‑paced environments.

Key Responsibilities
  • Develop and execute comprehensive brand strategies to strengthen market positioning and brand equity
  • Lead go-to-market (GTM) planning and execution for product launches, campaigns, and key initiatives
  • Drive brand awareness and visibility across digital and offline channels
  • Own and evolve brand identity, messaging, and storytelling to ensure consistency across all touchpoints
  • Collaborate with marketing, product, and growth teams to align brand initiatives with bu...

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