Responsibilities

• Develop and localise the go‑to‑market strategy for Malaysia targeting large securities firms, private banks and WM institutions
• Define clear ICPs (ideal customer profiles) and buyer personas for front‑office, middle‑office, and technology stakeholders in financial institutions
• Map out end‑to‑end buyer journeys for B2B financial clients, and design marketing programs that support each stage from awareness to renewal / expansion
• Plan and execute multi‑channel demand generation campaigns (content, webinars, roundtables, events, digital ads, email, partnerships) to generate qualified leads and opportunities
• Own key funnel metrics for Malaysia: website traffic, MQLs, SQLs, opportunities and pipeline contribution
• Build account‑based campaigns for top target institutions (e.g. key brokers, banks, WM platforms), coordinating closely with Sales / Relationship Managers
• Test and optimise channels an...