Oversees the development of strategic market/product line business plans and marketing programs to support sales in designated market segments; identifies volume and strategic customers; and develops partnerships. Analyzes market data to identify trends/opportunities, develops strategic direction from market information, and creates compelling market analysis presentations. May conduct make-versus-buy analysis from a partnership/merger/acquisition perspective.
Identifies opportunities for business expansion in support of the customer sales strategy. Develops and maintains the business relationship by providing solutions for defined account(s) in a product line, to achieve the identified strategy and business financial objectives.