The BDR is responsible for identifying and developing new opportunities for the Account Executive to pursue. BDRs generate demand primarily via outbound prospecting into assigned accounts, territories or buying centers. In addition to tele, BDRs use a spectrum of tactics including email, social media and chat. In organizations with limited scale, BDRs also have responsibilities to further qualify inbound demand generated by marketing and scored using a marketing automation platform (MAP).

Responsibilities

• Generate new demand (e.g. individual leads and/or buying groups) for the sales organization to pursue
• Qualify demand (e.g. individual leads and/or buying groups) against established criteria before passing a lead to field sales as Sales Accepted Leads (SALs) or qualified demand units
• Discover, validate and reach out to additional personas typically involved in a buying decision to determine possible buying groups for delivery to field ...