Position Overview

The Business Development Representative (BDR) is responsible for the critical first steps in the sales process: outbound prospecting, lead qualification, appointment setting. The Business Development Representative will be focused on generating new business opportunities by identifying, researching, and engaging potential clients. This role serves as a foundational bridge between marketing and sales, driving pipeline growth and ensuring a steady flow of qualified prospects for the GSO Customer Engagement team. This position reports to the Group Director, Global Sales.

Key Job Responsibilities

Prospecting and Lead Generation

• Targeted Outreach: Execute high-volume, multi-channel (phone calls, email, LinkedIn) outbound prospecting campaigns based on ideal customer profiles (ICPs) and defined target accounts.

• List Building: Conduct in-depth market research to identify key stakeholders, pain points, and appropriate contact i...