Overview

At AIG, we are reimagining the way we help customers to manage risk. Join us as a Digital and Direct Marketing Campaign Manager where you will play a pivotal role in driving data‑driven, revenue‑generating direct‑to‑consumer marketing campaigns across multiple channels. You will own the campaign lifecycle, from ideation to post‑purchase engagement, ensuring profitability and alignment with business goals.

Key Responsibilities

• Develop a deep understanding of our products, value propositions, and target customer segments to craft clear and compelling marketing propositions.
• Take end‑to‑end ownership of marketing campaigns, including preparing approval papers, managing campaign set‑up and processes, overseeing launches, monitoring performance, and driving post‑sale engagement.
• Actively manage and optimize campaign profitability by monitoring performance metrics and adjusting spending to maximize returns.
• Ensure accura...