Job Description:
Own, plan and manage LazMall platform and brand Campaigns end-to-end; from inception to completion, including conducting thorough post-campaign analysis to derive actionable insights Monitor the performance of on-going campaigns through accurate data tracking and analysis, and translate these data into meaningful insights & actionable recommendations to optimise campaign results effectively Proactively recommend and implement innovative Campaigns mechanics and strategies to enhance performance and drive buyer engagement Coordinate and collaborate with multiple stakeholders across various functions in the organization to ensure seamless planning, execution and delivery of platform and brand campaigns Be the go-to expert on the system's functional and non-functional capabilities, including its individual modules, to drive optimal merchandising and design on campaign landing pages Develop understanding of the end-to-end customer shopping journey and recommend actionabl...