This is one of the UK’s standout FMCG success stories of recent years.
Founded by entrepreneurs with a clear vision to disrupt a traditional category, the business has grown from humble beginnings into a category‑leading premium brand with a loyal consumer following and exceptional retail presence.
Through a relentless focus on quality, innovation, and brand building, the company has not only carved out a distinct position but has redefined expectations within its category, consistently outperforming competitors and driving premiumisation.
Today, it is widely recognised as the leading brand within its segment, delivering sustained double‑digit growth and gaining share year on year in a highly competitive market.
Following significant recent investment and acquisition by an international food group, the business is entering an exciting new chapter, fuelled by increased marketing spend, a strengthened innovation pipeline, and am...