The CEO will lead a fast‑moving consumer goods company with end‑to‑end responsibility across brand building, commercial growth, and operational execution. The role focuses on scaling market share, strengthening distribution, and driving product innovation across multiple markets.

Key Responsibilities

Commercial & Brand Leadership

• Drive brand positioning, marketing strategy, and product portfolio growth to capture market share.
• Expand general trade, modern trade, and e‑commerce channels; optimize route‑to‑market strategies.
• Lead pipeline development, new product launches, and category expansion aligned with consumer trends.

Operational Excellence

• Oversee supply chain, demand planning, and inventory optimization to support high‑volume turnover.

Market Expansion

• Grow regional footprint through distributor partnerships and localized go‑to‑market strategies.
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