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🥝 Channel Activation Manager (MT)

Michael Page | Ahmedabad, India | Posted June 06, 2026

Channel Activation Manager (MT)

Job Description

  • Opportunity to work with a tier 1 FMCG in a National Level role
  • Opportunity to work with a Dynamic Leadership in their Headquarters

    • About Our Client

    Our client is a tier 1 FMCG

    Job Description

  • Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.
  • Make NPD launches / Share gain plans in line with Organization goals
  • Lead 3rd Party Merchandiser Organization and ensure delivery on input measures - KPIs and output measures: ROI & Spend Effectiveness.
  • Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.
  • Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.
  • Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines ...

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