Purpose of the Role
Reporting to the Executive Director of the Commercial, Marketing & Communications Department, The Head of Commercial role is responsible for defining, leading, and delivering FEI’s commercial and revenue generation strategy, with a primary focus on growing sponsorship revenue, alongside media rights and broadcast distribution, as well as the development of merchandising and other new business opportunities.
The role combines senior commercial leadership with a strong hands-on contribution, requiring direct involvement in sales strategy, negotiations, deal structuring, and partner relationship management, working alongside a lean team in a complex international environment where value is often created through tailored, non-standard commercial solutions rather than pure rights sales.
Key Responsibilities
Commercial Strategy & Revenue Leadership