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🥝 Chief Marketing Officer - Restaurant Franchisor

Leap Brands | Malaysia, Malaysia | Posted June 17, 2026

Job Description

The Mission As our inaugural CMO, you will be responsible for taking a proven proof-of-concept and architecting the global operating system for its expansion.


Your primary objective is to drive system-wide sales while lowering the cost-per-acquisition for new franchise partners.


You will bridge the gap between private equity-level strategic planning and the grit required for local store marketing execution.


Core Responsibilities 1.


Franchise Development Marketing (B2B) Pipeline Generation: Develop and execute high-precision lead generation campaigns targeting multi-unit developers and private equity-backed operators.


Brand Authority: Position the founder and the brand as thought leaders within the franchise industry to drive organic interest and earned media.


Sales Enablement: Create the Franchise Disclosure Document (FDD) support materials, discovery day presentations, and investor decks that convert leads into signed agre...

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