Assist in the execution of integrated marketing campaigns and activities for Financing products and services. Collaborate with Product, Coverage, and Client Strategy teams to support product innovation and commercialisation efforts for CIB and CMA team. Support the implementation of go-to-market plans for new and enhanced CIB products and platforms. Contribute to the development of insight-led content (whitepapers, product briefs, case studies, digital assets) to highlight the bank's product strengths. Support targeted campaigns to drive product adoption and pipeline growth. Support the advocacy for the voice of the client and market trends in shaping marketing strategies.
Relevant years of experience in B2B financial services marketing, with a focus on product marketing and/or banking experience within a global banking environment. Good understanding of banking products and services. Experience in supporting go-to-market s...