The Client Lead acts as the senior strategic and commercial anchor for the Aspen Pharma account, accountable for end-to-end media delivery across the entire portfolio. This role is the end-to-end owner of the business unit, orchestrating the intersection of client objectives, omnichannel media strategy (ATL and Digital), commercial health, and operational excellence. Operating within a decoupled execution model, the Client Lead focuses heavily on strategy and governance. While the tactical campaign setup, platform trafficking, and daily optimizations are managed by specialized execution partners and channel specialists, ultimate accountability for campaign quality, reporting accuracy, financial management, and business outcomes remains squarely with the Client Lead.
Responsibilities 1. Strategic Leadership & Omnichannel Planning Business Translation: Translate Aspen Pharma’s business and brand objectives into measurable omnichannel performance frameworks. Media Mix Or...