The Allocation Analyst is responsible for all product newness and replenishment allocation activities associated with SEA retail and outlet business channels for lifestyle categories. The ideal candidate will be required to manage and develop allocation strategy to ensure the right product arrives at the right stores at the right time. This is a key role in executing the merchandising strategy in the market and ensure store inventory levels are appropriate. This role is also responsible for re-balancing inventory opportunities and initiating any store-to-store transfers to optimize inventory.