Job Description

As a Commercial Business Analyst , your main focus will be to conduct customer segmentation, cohort analysis, and product performance reviews; act as expert user of SQL and data platforms, supporting data extraction; and provide insights on campaign effectiveness, including conversion attribution and return on ad.

This on‑site role reports into our Commercial Manager and is based out of the Toronto Support Office.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities:

• Insights and analytics
• Conduct 360 analysis from customer, web and sales perspective to gather insights relevant for Commercial team
• Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales
• Provide insights on campaign effectiveness, including conversion attribution and retu...