Defines the end‑to‑end performance, strategic direction, and execution of the Professional Trade Lighting business across Southeast Asia and the Far East , a highly fragmented, distributor‑led, and price‑sensitive region. Accountable for driving profitable growth, improving market share, and strengthening customer relevance across diverse trade markets, while simplifying and rationalising the go‑to‑market model . The role ensures strong execution discipline and alignment across Sales, Marketing, Supply Chain, Finance, and Systems & Services in a multi‑country, high‑complexity environment.