The Commercial Effectiveness Manager drives sustained revenue, margin, and productivity improvement by designing, deploying, and governing best‑in‑class commercial processes across the go‑to‑market (GTM) lifecycle. This role will lead the development, delivery, and governance of technical and commercial capability programs for INST field teams. Strengthen onboarding, ensure consistent skill development, and support business performance by building a high‑capability, customer‑ready workforce. In addition, this role partners with Sales, Marketing, Finance, Supply Chain, and HR to strengthen pipeline health, operational effectiveness, improve price realization, and increase CRM/analytics adoption—translating strategy into frontline execution at scale.