The Comms Planning Director partners across disciplines to create communication plans that translate marketing objectives into actionable go-to-market strategies grounded in audience understanding and business goals. In partnership with strategy, media, creative, and marketing science, you will develop customer-centric connection plans that inform both our media and creative teams. You’ll be asked to ingest information and output ideas and structures that make the complex easy to understand and map out the important ways that media and creative are linked. Comms/Connections Planning is about inspiring breakthrough ideas and driving how they come to life. It’s about being able to look at the market opportunity, define the target in fresh and interesting ways, and know how to take full advantage of media capabilities.
Comms/Connection Planning Deliverables: campaign architecture, go-to-market, audience segmentation & messaging, idea mechanism, strat...