Role Overview
You're the connective tissue between our brand and the people who actually use it. You'll build communities around specific personas and segments: CMOs trying to drive growth through data, CFOs looking to cut costs, ecommerce managers optimizing marketing spend, analytics teams working with multiple sources and spreadsheets. Each segment has different problems, different conversations, and different needs. Your job is to be in those conversations, understand what matters to them, and create spaces where they help each other solve real problems.
You would be a jack of all trades that would include being an event coordinator, community organizer, and conversation starter. You'll run webinars that people actually want to attend (not just sit muted in). You'll manage social channels where people engage because the content is useful, not because we said something was trending. You'll create the conditions where customers become advocates and prospects ...