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🥝 Content Coordinator

H&M | Kuala Lumpur, Malaysia | Posted June 27, 2026

Job Description

Job Description

WHAT YOU'LL DO

As Content Coordinator, you coordinate CRM content across channels and ensure accurate setup and execution in marketing automation tools to deliver consistent, high-quality customer communication.

You will:

  • Coordinate and manage content across CRM channels (Email, Push, SMS, WhatsApp), ensuring alignment with planned campaigns and communication calendars
  • Set up and execute CRM communications in marketing automation tools based on defined plans and existing content assets
  • Manage copy and content quality, including writing, editing, and validating content across channels
  • Coordinate translation and adaptation of content to ensure accuracy and consistency across markets
  • Review and approve content outputs, ensuring alignment with brand guidelines and communication standards
  • Collaborate with cross-functional teams to deliver smooth and timely campaign execution
...

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