POSITION SUMMARY

The Specialist, Content Marketing supports the planning and execution of marketing campaigns for ABS-CBN’s OTT platform (iWant), YouTube and Facebook Originals. This role helps drive awareness, discoverability, and engagement for digital content by coordinating campaign rollouts, assisting with creative needs, and monitoring performance. The position requires a strong grasp of digital and social trends, attention to detail, and the ability to work cross-functionally to deliver campaigns that connect with audiences.

Key Responsibilities

Strategy & Planning

• Assist in developing title-specific marketing plans under the guidance of the Manager, Marketing.
• Support research on content trends, platform algorithms, and audience behavior to inform campaign strategies.
• Help identify key audience segments and propose messaging or placements to reach them.

Campaign Execution

• Coord...